Gilly Jenkins is the third generation to bake for her family firm. Also on Bread Street, in the same Welsh seaside town, is the rival bakery: Green's. As Gilly's grandfather falls ill, and facing the outbreak of the Second World War, things look tough for the Jenkins. Amidst the hardship of war they face an unexpected tragedy. Their feud with the Greens intensifies, and a new arrival in the town causes consternation. Yet, despite it all romance blossoms across the divide as Gilly falls for Paul, a dashing pilot and heir to the Green business. Secrets old and new come to light. Can the families come to terms with the past? And will love conquer all?