Want to know the secret of selling at a higher margin? This book will explain how Whether you are completely new to sales or have many years' experience as a business owner, The Profit Secret reveals something that has been hiding in full view for years, something that frequently means we lose out on profit, even though we win the sale. This book has a wealth of ideas, mechanisms and strategies to challenge conventional thinking about how to sell profitably. Remember: sales are vanity; profit is sanity. This book will help you to: * Identify the right market to sell to the right people * Improve your conversion ratio from interest to order * Build a powerful value proposition for your company * Avoid price pressure * Defend and justify your price more effectively * Build stronger customer loyalty