29.10.2025 • 29 Min.

In the fifteenth episode of the Visionary Club Podcast, our host Sarah Harman welcomes Dirk Adelmann, CEO of smart Europe GmbH. Dirk shares fascinating insights into the brand’s transformation — from its shift to an all-electric lineup and its streamlined business model to the unique German-Chinese joint venture structure between Mercedes-Benz and Geely. Together, they discuss how innovation, design excellence, and customer feedback come together to shape a future-oriented approach to mobility. Dirk also talks about smart’s pioneering role in digital services, over-the-air updates, the integration of artificial intelligence in vehicles, and the development of the new #2 — a modern reimagining of the classic two-seater designed for the urban era.