In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, Caleb Gilbertson (CEO) and Colin Loughran (Global CRO) of Imprint Engine discuss how global merchandise programs evolve from campaign-based buying to unified, tech-enabled infrastructure. The conversation explores transatlantic differences, the role of data and governance in scaling responsibly, and why infrastructure enables creativity. A deep dive into how enterprise merch becomes measurable, strategic, and globally connected.