MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
🎤 Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION on point with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions. #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
Alle Folgen
ON POINT with PROF. DR. STEFAN DRETSCHER (MD DIGITAL BUSINESS INSTITUTE HfWU)
🎤 Talking about new academia, virtual classrooms, how digital platforms are meeting the needs of modern learners and how gamification and new technologies such as chatGPT are reshaping the learning environments. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy #gamification #innovation #digitallearning #chatGPT #academia Stay tuned for more insights and follow up for future episodes!
ON POINT with RALF STRAUSS (MANAGING PARTNER MARKETING TECHLAB & MONITOR)
🎤 Talking about the transformative world of data-driven marketing and customer interactions, the role of data in understanding customer behavior and preferences, how hyper-personalization is reshaping customer experiences and the importance of marketing-mix-management. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #datamanagement #hyperpersonalization #Sustainability #Innovation #smartcities #businesstransformation Set your alert for more insights and follow up for future episodes on Spotify, Apple, Amazon, RTL Group & Co.!
ON POINT with CHARLES VAILLANT (CTO & BOARD MEMBER MANN+HUMMEL)
🎤 Talking about how MANN+HUMMEL is pioneering solutions for a cleaner, more mobile and sustainable future, navigating the complexities of today's world by embracing agility and customer-centric strategies in not only bringing the Chinese and German automotive market closer together, the role of a CTO and new technologies in transforming business models, plus future visions of smart cities and circular economies. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #automotive #circulareconomies #Sustainability #Innovation #smartcities #businesstransformation Set your alert for more insights and follow up for future episodes on Spotify, Apple, Amazon, RTL Group & Co.!
ON POINT with LARS ZIRPINS (MANAGING DIRECTOR LOGOCOS | LOGONA, SANTE, HELIOTROP)
🎤 Talking about how technology and eco-friendly practices are transforming the natural care industry, embracing innovation while maintaining the core values of brands, strategic growth areas in sustainable cosmetics and challenges and opportunities in modern consumer expectations. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy #Sustainability #Innovation #NaturalCare #EcoFriendly Stay tuned for more insights and follow up for future episodes!
ON POINT with DIMITRIOS KALOGEROPOULOS (CEO GLOBAL HEALTH INNOVATION FOUNDATION)
🎤 Talking about the role of AI in healthcare innovation, challenges and opportunities in innovative data management, the impact of COVID-19 on digital healthcare, responsible AI and data privacy plus co-creation and stakeholder engagement in healthcare. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with ANDREAS RAU (HEAD OF AGENCIES DACH META FACEBOOK)
🎤 Talking about Zuckerberg's bold vision, innovative media strategies brands should pursue in times of disruption, how meta co-creates with agencies using its own platforms, what new technologies such as AI, chatbots and AI-assisted messaging can do for businesses and the future of agencies. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with DANIEL GRAF (CEO SYNDICATE DESIGN)
🎤 Taking about sustainable design, how creativity becomes circular, the possibilities of AI within design sprints and how to "create authenticity". Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with DR. JASMIN KREUTZER (FOUNDER KOREAN SKINCARE MAGALIE&ME)
🎤 Talking about Korean Skincare made in Germany. The fusion of natural ingredients and high-tech in cosmetics. New consumer demands and the paradox of beauty standards. Sustainability and circular beauty. Building brand awareness and customer engagement plus the future of skincare (Episode is in German). Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with BREEN SULLIVAN (FOUNDER OF THE FOURTH EFFECT)
🎤 Taking about smart match-making of forward thinking companies to board ready women and investors to grow companies and careers. How to close the gender gap and provide the basis for startups to take advantage of advisory & governing boards and raise funds faster. How to leverage technology and power a global community. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with DR. JOHANNA LUDWIG (TRAUMA SURGEON, CO-FOUNDER LUUJUU & DIGITAL HEALTHCARE ADVISOR)
🎤 Talking about holistic healthcare ecosystems and how innovative technologies such as AI, Predictive intelligence and Gamification enhanced patient & employee experiences from precare to surgery to aftercare. What possibilities and liability issues come with an increased usage of robotics and automation within surgery and what advantages chat bots and smart telemedicine offer within consulting efforts. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with ANDREAS BIERWIRTH (CEO & BOARD MEMBER DO&CO AG)
🎤 Talking about new trends in the Airline, Telco and Food & Beverage/ Hospitality industries. What impact new technologies and cross-industrial partnerships play in times of disruption. How traditional premium companies such as DO & CO AG manage the digital transformation. How they gain the leading edge in highly competitive markets not only to stay relevant for their existing stakeholders, but also to attract next generations. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with NADINE HOHLFELD (FOUNDER, MANAGING OWNER & BRAND CONSULTANT MARKENFELD | NADINE HOHLFELD)
🎤 Just imagine walking through the city receiving individualized messages when standing in front of a digital screen, while the one next to you looking at the very same screen at the very same time sees totally different messages. While “Voice” will be the driving technology to control and augment your private spaces, “Parallel Vision” will enhance your reality in public spaces, brand environments and on events. Taking into consideration your very own information, entertainment and service preferences like shopping lists, travel details, etc. or even being directly connected to devices from your smart homes, cars and offices. Allowing for an even more intuitive navigation through an even more convenient, exciting and smart life. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting
ON POINT with DR. ROXANA MITTLER-MATICA (NEUROSURGEON & ENGINEER)
🎤 Talking about Blue Zones, the new era of medicine and how healthcare can play an even more integral part on societal level in laying the foundation to get from sick to prevent care and a healthy lifespan. Plus the development of a special app that is guiding patients along the whole journey - from the anamnesis to the admission day to after care in providing permanent contact and real-time support and supervision. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting
ON POINT with SUSANNE SCHLUCKEBIER (EX-VP BRAND MGMT. T-MOBILE, FOUNDER MERMAID&BROCCOLI)
🎤 Talking about new technologies disrupting the telco industry. From personalized offers to new areas of growth. From the brand relaunch of Unitymedia to the Uncarrier strategy of T-Mobile. From the development of high-functioning brand ambassador/fascilitator teams to charismatic leadership and the important role of a strong brand guiding along the way. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting
ON POINT with SAMUEL KEITEL (CO-FOUNDER SENIOR CONNECT)
🎤 Talking about the challenges and opportunities of a platform that matches senior professional experts with companies seeking expertise and the bi-directional needs, skills and profiles required in these times of fast-paced change and ongoing technological advancements - and the possibilities for brands and companies to tap into the value and insights created on these platforms. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with HENRI VON BLANQUET (FOUNDER OF PRECISION MEDICINE ALLIANCE)
🎤 Talking about the convergence of Healthy Longevity, Blue Zone Community and One Lifecare for sustainable medicine and a healthy lifestyle for all. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting
ON POINT with DIEGO BORGO (STRATEGIC ADVISOR FORTUNE 500 COMPANIES & WEB3 LEADERS)
🎤 Talking about the utopia of a post-human society, new business models and the fast-pasted and highly dynamic new developments within web3 and other platforms. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting
ON POINT with CLAUDIA GLASS (FOUNDER SWIJIN SPORTSTECH)
🎤 Talking about the future of sports tech, the sensitive market and changing consumer demands of/in female fashion and underwear and the intelligence behind smart sports bra. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting
ON POINT with NADINE HOHLFELD (FOUNDER, OWNER & BRAND CONSULTANT MARKENFELD)
🎤 Especially in times of disruption and an ongoing technological enhanced diversification of companies entering new growth areas, it is important for brands to develop clear but flexible brand codes to aim for an immediate recognizability yet target oriented adaption. With such a strong core, brands are able to stretch into new strategic fields - visually, verbally as well as content-wise. They are able to experiment with their brand expressions depending on the respective customer needs and industry requirements and co-create with a variety of partners fusing new formats, products and services without loosing their own identity. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MISCHA ZVEREV (TENNIS PROFESSIONAL, TRAINER & FOUNDER M22.AI)
🎤 Talking about tennis and new technology, the analysis of player performances, how high-intensity trainings look like and how brands should partner with athletes to create lasting value. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with KARAN DANG (GEN Z WHIZ & CEO DANG)
🎤 Talking about genZ and how brands can raise the bar and stand out for this target group, what authenticity means in the age of AI and how reality looks like in virtual reality. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy #consulting
ON POINT with NADINE HOHLFELD (FOUNDER, MANAGING OWNER & BRAND CONSULTANT)
🎤 In times of profound change where whole industries are being disrupted on a technological, structural and content level, where industry boundaries are blurring for companies to enter new growth areas, form new strategic partnerships and ways of working, organizations must reinvent themselves putting their most valuable assets in the center of this massive transformation process: human beings. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting
ON POINT with ALEXANDRA DEMUTH (GESCHÄFTSFÜHRERIN VON KATLENBURGER KELLEREI)
🎤 Im Gespräch über Tradition und Moderne, wie man ein 100-jähriges Unternehmen für junge Generationen interessant gestaltet, Cocktails und Trends und was wir in Zukunft in puncto gesunder Lifestyle und Body Enhancement von alkoholischen Mischgetränken erwarten können. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with ALEX BELLESIA (CEO OF SPATIAL PORT)
🎤 Talking about how technology has transformed the game in the world of 3D e-commerce and how brands can offer seamless online/offline navigation combining the two worlds and linking online stores to their brick-and-morter counterparts. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with TIM O'NEILL (FOUNDER OF TIME UNDER TENSION)
🎤 Talking about new agency models, how to implement AI and what new methodologies, platforms and tools are relevant to optimize new work flows. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with GÜNTHER BACHMANN (GERMAN SUSTAINABILITY COUNCIL)
🎤 Talking about the intersection of sustainability and technology and what trends have the biggest impact on sustainability issues also reaching younger generations. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with GUIDO THIEMANN (CEO & CO-FOUNDER PUSHFIRE MEDIA GMBH)
🎤 Im Gespräch über Cultural Fandom, Influencerfire, Murals und Ambient Stunts und was sich hinter diesem „Pushfire“ an Gen Z Catch Words verbirgt sowie welche besonderen Potenziale sich daraus für die Gen Z ergeben. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with ANJA BISGAARD GAEDE (CREATIVE DIRECTOR & CEO SPOTT)
🎤 Talking about significant mega trends defining our lifestyle today, what strategies brands should pursue to keep up with the latest trends or even setting them and a glimpse into the future of trendscouting. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with GERALD HENSEL (FOUNDER SUPERSPRING & HATE AID)
🎤 Talking about desinformation and fake news, what brands can do to counter real-time attacks and PR shitstorms and hop as gracefully as possible from one crisis to another. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with JOCHEN SAUER (HEAD OF STRATEGY AT 480HZ/DDB/OMNICOM)
🎤 Talking about acting "below the line, but above the standards", what role new technologies such as AR, VR, XR and multisensory play within the field of BTL and what this means for agencies in these times of disruption. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with LEA VON BIDDER (FOUNDER EXPEERLY - AUTHENTIC VIDEO REVIEWS)
🎤 Talking about the power of testimonials and video reviews of products, the two sides of authenticity, how to attract gen z and the future of influencer and video marketing and how to succeed in competitive environments. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with LINA WÖLMS (DIRECTOR BRAND COMMS & MARKETING SHIFTMOVE)
🎤 Talking about how Shiftmove bundles complex mobility operations systems in one holistic interface, how to gather intelligent vehicle data and real-time fleet insights and how the mobility landscape of the future looks like. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with SIMON WALTER (CHIEF STRATEGY OFFICER VENTURE A CAPITAL)
🎤 Talking about the most impactful Go-to-Market approaches for start-ups and scale-ups, what exactly it affords for the next unicorn to win big in the game and what it takes to get funded by Project A Ventures. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with BARRIE WILKINSON (FOUNDER & CEO OF CARBON BENCHMARK LTD.)
🎤 Talking about carbon accounting, what strategies companies should pursue to become ideal corporate citizens and the potential in building whole personas out of a company's sustainability data. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MAGALI KIRSCH (HEAD OF PARTNERSHIPS & DIRECTOR DACH AT SOPOST)
🎤 Talking about hyper-targeting, the potential behind product sampling and the main challenges brands face in addressing an increasing cultural fragmentation in beauty, cosmetics and lifestyle. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with KATJA METZ (TEAMLEAD GLOBAL MARKETING CAMPAIGNS E.ON)
🎤 Talking about empowering society, to which extend E.ON is shaping the way of the energy transition of the future and what corporate responsibility actually means in our times of disruption. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MICHAEL FRIEBE (HEALTHTECH DISRUPTOR)
🎤 Talking about the disruptive character of exponential technologies, AI as game changer in healthtech and how people and organizations can acquire new mind and doing skillsets to develop future-oriented innovations. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with BENJAMIN SPRINGUB (VP OPERATIONS DEVELOPMENT DEUTSCHE TELEKOM)
🎤 Talking about friendshoring, operational excellence in the telco industry, the strongest areas of growth for Deutsche Telekom, Hubspot and the successful 360° approach of guiding and funding startups. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with KERSTIN GOLD (CO-FOUNDER ART+TECH REPORT)
🎤 Talking about how brands can evolve from corporate to cultural citizens, what (investment) strategies companies can pursue to position themselves through art and how possible co-creation projects between brands and artists should look like. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with FABIO SIMOES (CO-FOUNDER MAAR.COMPANY)
🎤 Talking about what it is like to found a design agency in the age of AI, how brands can unleash the full power of creativity through AI and how fast paced collaborative design projects with AI look like. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MATHIS BOGENS (HEAD INTERNAL COMMUNICATIONS BOLT)
🎤 Talking about how Bolt is all about building cities for people, how a mobility app can become the Elon Musk of urbanism and all-in-one strategies how to offer the best internal communication "driving" employee engagement. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with ALEX PESJAK (VP EUROPE MCFADYEN DIGITAL & MARKETPLACE EXPERT)
🎤 Talking about marketplace revolutions, what role brands or branding play within marketplace experiences and what new touchpoints gained of relevance for brands to create holistic customer journeys. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with NADINE ESPOSITO (HEAD RISK & CONTROL RADICANT AND LONGEVITY EXPERT)
🎤 Talking about cross-over from banking to longevity, how banks can reshape their wealth management and what role risk profiling plays to enable specific investment portfolio strategies reflecting individual life stages, events and preferences. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with JOERG SCHILLE (EX-VP GLOBAL CUSTOMER SUCCESS PAYPAL)
🎤 Talking about tech disruptors, how eBay revolutionized retail, PayPal revolutionized online payment transactions and what it is like to work for brands that take customer and employee experiences to the next level. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MAURICIO TONON (AI CRAZE CREATOR)
🎤 Talking about creativity in the age of AI, giving speed a new dimension, biases and comfort zones and the future of agility. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)
🎤 Talking about Nio's vision not only to empower the electric vehicle revolution, but also a joyful lifestyle for all, the challenges for an Asian brand to compete in the German market and how the co-creation with Tech Giants such as Google, Microsoft, Apple & Co. looks like. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with GARETH PRESCH (CEO WORLD HEALTH INNOVATION SUMMIT)
🎤 Talking about how to get from sick-care to sick-prevent healthcare systems, the 5 pillars of the World Health Innovation Summit how to mobilize and interconnect relevant stakeholders and the biggest threats and challenges we are going to face in the future. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with FELIX HARMS (CO-FOUNDER & MD TABBLER)
🎤 Talking about how mobile games produce real-world outcomes for leading consumer brands, how to unlock the next level of brand engagement and the best context where and when to reach different target audiences. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MIRIAM VAN STRAELEN (PARTNER ROLAND BERGER DIGITAL)
🎤 Talking about strategic freedom, how companies use growth hacking as their new fly wheel, the complexity of ever-changing markets and how companies mold technology and human centricity together into a single powerful innovation engine. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with BRIGITTE KAPS (CEO RENT A PR)
🎤 Talking about PR in times of fake news, how brands permanently stay alert and get everyone involved in crises mode and how ESG communication gained of immense importance. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with LUKA TISLER (HEAD OF AI RESEARCH KATALIST.AI)
🎤 Talking about challenging the classic film production, how GenAI enables 1-click delivery and dynamic scene generation and how AI has changed research. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with JESSICA BERGER (SENIOR VP INNOVATION PUBLICIS MEDIA)
🎤 Talking about the (r)evolution of the digital media landscape, what challenges come with new immersive spaces and what technologies companies have to exploit to cater to the multitude of new touchpoints along customer journeys. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with DOMINIK MATYKA (DIGITAL ALL-STAR)
🎤 Talking about digital hypes, the status quo of the European market in regards to digital transformation and what is it like to plan, lead and execute one of the largest congress trade fairs for the digital industry in Europe. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MAGDALENA PUSCH (CO-FOUNDER & MD FRAMEN)
🎤 Talking about new digital display ads, how technology changed the field of OOH advertising and how important community building is for brands in times of disruption. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MATTHIAS ZWINGLI (FOUNDER CONNECT AI)
🎤 Talking about the value of high-quality AI agents, the different types and possibilities of large language models and how to brand them, interesting use cases of advanced AI to strengthen customer connections and unlock insights that drive business growths. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MATTHIAS WACHTER (MD NEWSPACE)
🎤 Talking about the NewSpace Initiative, the commercialization of the space sector and its direct and close linkage to the German industry, how satelite generated and transferred data enable autonomous driving as well as industry 4.0 and the "rocket science" of space travel. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with ANNE KAISER (DEPUTY EDITOR-IN-CHIEF PAGE)
🎤 Talking about crafting the future of design journalism, the power of brand community building in publishing and the challenges of fake news. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with GONZALO BRUJÓ (GLOBAL CEO INTERBRAND)
🎤 Talking about the speed of innovation within branding, how iconic moves look like in the age of disruption , how brands stay relevant in the context of constant change and how Arena Thinking enriches the strategic toolkit. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with DR. EIKE SCHÄFFER (CEO ROBOTOP)
🎤 Talking about supercharging businesses with industrial metaverse solutions, mirroring the world with digital twins plus unleashing new growth potentials via immersive planning and gamification in professional training with Extended Reality (XR). Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with DIETMAR GRICHNIK (VP INNOVATION & QUALITY UNI ST. GALLEN)
🎤 Talking about the science of entrepreneurship, innovation, decision-making and longivity and how to link science to concrete action. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with EVELY KAASIKU (CMO FEEDBACKLY)
🎤 Talking about how to measure emotions, attract and retain more customers with AI-driven customer insights and turn feedback into business growths. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with CHRISTOPH HÜNING (MP NMA VENTURE CAPITAL)
🎤 Talking about new funding accelerators, success factors in client venturing and matchmaking between start-ups and corporates as well as the next game changers brands are interested investing in. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with UWE SEEBACHER (AUTHORITY IN PREDICTIVE INTELLIGENCE)
🎤 Talking about predictive intelligence as a secret weapon for upscaling the strategy marketing process and enabling proactive decision making encompassing a wide range of cognitive functions. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with FALK FUHRMANN (EXECUTIVE DIRECTOR SHANGHAI HUÍLÜÈ)
🎤 Talking about fluid brand innovation, the cultural differences between running an enterprise in China and working for a consulting network in the West, the power of building flexible teams and how the agency of the future look like. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MARCEL MEYER (MD GRAUBÜNDEN DIGITAL)
🎤 Im Gespräch darüber, wie ein Kanton zur Marke wird, die (über-)regionale digitale Transformation eines Landes und wie sich Destinationsmarketing nicht nur im Bereich Tourismus, sondern auch darüber hinaus für Industrie und Bewohner attraktiver gestalten lässt. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with MATTHIAS HARTMANN (CEO TECHEM)
🎤 Talking about smartness and sustainability in housing, energy efficiency along the whole value chain of immobilia and "building the future" with digitally connected devices and solutions for a regenerative energy production. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with KEVIN PERLMUTTER (CSO LIMBIC BRAND EVOLUTION)
🎤 Talking about brand strategy and neuromarketing, what happens when emotional motivation meets brand desire and the impact of behavioral science. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with CHRISTOPHE LAURENT (CMO HEALTHSUM)
🎤 Talking about a next-gen, hyper-scalable, patient-centric electronic health record platform revolutionizing patient data management and transforming healthcare delivery. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with SASCHA MARTINI (PARTNER DIGITAL LEADERSHIP AG)
🎤 Talking about open-source consultancies, how the media landscape has changed over time, digital leadership strategies and the relationship between humanity and AI. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with ERIK WIRSING (VP GLOBAL INNOVATION DB SCHENKER)
🎤 Talking about the logistics of tomorrow, unleashing the strategy of DB Schenker, how to outperform the market using new technology and open innovation to redefine the industry. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with NINA RIEKE-DALAMAN (CSO WHATSNEXTNOW)
🎤 Talking about systemic business coaching, how the role of strategy has changed over time, what will cause the biggest disruption for agencies and clients alike and what technologies will be trailblazing the way into the future. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
ON POINT with HOLGER WEISS (CEO GERMAN AUTOLABS)
🎤 Talking about boosting last-mile logistics through voice assistance for delivery staff and mobile workers, supporting existing workflows and increasing efficiency and quality of work while ensuring road safety. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD). #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy
MARKENFELD PODCAST | ON POINT with NADINE HOHLFELD (FOUNDER, MANAGING OWNER & BRAND CONSULTANT MARKENFELD)
🎤 Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION on point with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) about bits & pieces, thoughts, ideas & insights around the topics of brand, strategy, design, experience, innovation & transformation. Enjoy! #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #technology #consulting #brandstrategy