The Partner Marketing Podcast

How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, Gus shares the pivotal moments and growth strategies that turned ShopBack into a market leader.

Discover how Alex Short is transforming affiliate marketing into fintech innovation. In this episode of The Partner Marketing Podcast, Matthias sits down with the founder and CEO of PerformID to explore how Alex is bridging digital marketing and financial services.

Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog

Ready to see affiliate marketing in a whole new light? This $28B industry drives up to 20% of brands’ online revenue - and Robin Piet is on a mission to change how the world sees it.

Paweł Mazurek is on a mission to transform online advertising - and he’s shaking up the industry along the way. In this episode of The Partner Marketing Podcast, host Matthias welcomes Paweł Mazurek, the visionary CEO of TakeAds, a cutting-edge adtech company working with 30,000+ publishers worldwide.

Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog Von Zalando bis zu über 40 Scaleups – erlebe echtes Marketing-Know-how! In dieser Folge des Partner Marketing Podcasts begrüßt Matthias eine der renommiertesten Marketing Expertinnen Europas: Dorothee Seedorf, Gründerin von OM3 Consult und ehemalige CMO bei Project A.

What happens when one of Europe’s most innovative marketers takes the reins of a high-growth tech unicorn? In this episode of The Partner Marketing Podcast, Matthias welcomes Anh Nguyen, VP of Marketing at Wolt - and one of the driving forces behind the company’s explosive growth across Europe and Asia.

The founder who turned a big idea into a bold success story - Get inspired by this must-hear episode of The Partner Marketing Podcast! Matthias sits down with Josh Graham, Co-Founder and CMO of Airtime Rewards - the game-changing app helping millions of UK consumers save on their mobile bills just by shopping with their favorite brands.

Ever tried to introduce your brand where no one’s heard of you? That’s exactly where Alexander Ketter began. In this episode, recorded live from PI Live in Miami, Matthias sits down with Alex, Managing Director USA at Atolls and the man behind Atolls’ impressive U.S. growth. He built a 35+ person team from scratch, won trust from giants like CNN and Business Insider, and carved out a leading position in one of the world’s most competitive landscapes.

What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape - from pioneering cashback and coupon platforms to building a global events powerhouse.

In this episode of The Partner Marketing Podcast, Matthias sits down with William Hamer-Jones, VP of Partnerships at PartnerBoost, to explore the global dynamics of partner marketing and the evolution of Amazon affiliate marketing. William shares highlights from his global career in partner marketing, spanning London, Singapore, and New York, and discusses how his international experiences have shaped his people-centric approach to building partnerships.

In this episode of The Partner Marketing Podcast, Matthias welcomes Daniel Karlovic, Founder and CEO of AdPolice, and Ryan Irvine, Head of Global Sales at AdPolice. Together, they share the story behind AdPolice - a specialized platform dedicated to protecting brands and strengthening trust across the online marketing landscape. Their conversation highlights how technology, the right mindset, ongoing education, and clearly defined KPIs are essential to creating a transparent, sustainable, and successful partner marketing ecosystem.

In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.

In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping their success.

In this episode of The Partner Marketing Podcast, Matthias welcomes Stephen Kerin, founder and director of Scale Digital. With decades of experience in performance marketing, Stephen shares his journey from early search marketing in the 90s to his deep expertise in partner marketing today. He reflects on the evolution of the industry and how brands are increasingly recognizing the value of performance-based partnerships beyond traditional affiliate models.

In this episode of The Partner Marketing Podcast, we are joined by Glen Calvert, founder and CEO of Kaizan AI, to explore the transformative role of AI in client services. Glenn shares his journey from digital marketing and partner marketing to launching Kaizan, an AI-driven platform designed to enhance client engagement, increase productivity, and unlock new revenue opportunities for service-centric organizations.

In this episode of the Partner Marketing Podcast, we welcome Helen Southgate, Chief Strategy Officer at Acceleration Partners, to discuss the evolving landscape of partner marketing. With over 20 years of industry experience, Helen shares insights into how brands can successfully navigate global partner marketing strategies, the importance of local expertise, and how Acceleration Partners has built a truly global, remote-first agency. She highlights the challenges and opportunities of managing multi-market partnerships and the key factors that drive success in an increasingly complex ecosystem.

In this episode of the Partner Marketing Podcast, we sit down with Jörg Domesle, co-founder of MyBestBrands, to explore his entrepreneurial journey and the role of partner marketing in scaling a successful marketplace. Jörg shares insights from his early days founding Poster.de, his transition into e-commerce, and the key lessons he learned while building a business that connects consumers with top brands. He reflects on the evolution of MyBestBrands, from aggregating premium sales across industries to strategically focusing on luxury fashion, which helped refine the platform’s positioning and strengthen long-term brand partnerships.

In this episode of the Partner Marketing Podcast, host Matthias sits down with Gerhard Trautmann, co-founder and CEO of Atolls (formerly Global Savings Group). Together, they explore the remarkable journey of building one of the world’s largest publisher groups in just 12 years. Gerhard shares fascinating insights into the company's origins, starting from its roots in Berlin’s startup ecosystem and evolving into a global powerhouse spanning North and South America, Europe, and Asia.

In this episode of the Partner Marketing Podcast, Rob Berrisford, founder of Affiliate.ai, shares his expertise on the integration of artificial intelligence (AI) into the partner marketing landscape. While AI is revolutionizing numerous industries, its application in partner marketing remains nascent. Rob explores why AI adoption has been limited so far, emphasizing experimentation by major networks and startups. However, he notes that widespread, practical use cases are still emerging. The discussion sheds light on the potential of AI to transform efficiencies, enhance insights, and drive growth across brands, publishers, and networks.

In this insightful episode of the Partner Marketing Podcast, we are joined by Sabrina Fiorini, Global Associates Director at HelloFresh, to take a deep dive into the transformative role of partner marketing in scaling major international brands like HelloFresh and Expedia.

In this episode of the Partner Marketing Podcast, Torsten Hautmann, VP of Digital Sales at Payback, shares insights into how Europe’s largest loyalty program leverages partner marketing to scale its operations and deliver value to millions of users. Payback’s platform boasts over 30 million subscribers and up to 1.8 million daily active users. Torsten explains the program's multi-faceted business model, which integrates offline partnerships with grocers and fuel stations, digital affiliation strategies, and an expansive rewards system to drive customer engagement.

In the debut episode of the Partner Marketing Podcast, Kevin Edwards, founder of the Affiliate and Partner Marketing Association (APMA), shares his journey from leading roles in affiliate marketing to establishing a dedicated trade association for the UK affiliate industry. Kevin discusses the motivation behind APMA’s creation, emphasizing the importance of collaboration, representation, and collective problem-solving for brands, publishers, and networks. He highlights APMA’s rapid growth, its comprehensive roadmap, and its role in addressing challenges and opportunities in affiliate marketing.