09.04.2025 • 26 Min.

Today, we're diving deep into the future of Influencer & Affiliate Marketing – and how these worlds are growing closer together. ? I'm excited to welcome Philipp Rengers, Director Digital Marketing at The Reach Group, to the latest episode of Affiliate Dialogues. ? In this episode, we discuss: ✅ How Philipp got into affiliate marketing & built his expertise across channels ✅ Why micro-influencers and long-term partnerships are the real power moves ✅ CPC vs. CPO: What’s fair, what works – and how to build win-win collaborations ✅ What AI means for the future of influencer content, tracking & campaign success ? Connect with Philipp: https://www.linkedin.com/in/philipp-rengers-50641a21b/ Affiliate Dialogues is powered by ad4mat. ? ad4mat.com | ? @ad4mat