14.05.2025 • 28 Min.

Today, I’m joined by Robert Bratzke, Head of Affiliate Marketing at preisvergleich.de – known not only for his expertise in performance marketing, but also as the “feel-good manager” of his team. ? In this episode we dive into: ✅ What affiliate fraud really looks like – from fake leads to identity theft ✅ Why cooperation between advertisers, publishers & networks is crucial ✅ How to detect red flags – and what tools help prevent fraud ✅ What needs to change in the industry to better protect budgets & trust ? Note: This episode is in German, as it focuses on the German market. ? Connect with Robert: https://www.linkedin.com/in/robertbratzke/ https://www.linkedin.com/company/preisvergleich-de/ Affiliate Dialogues is powered by ad4mat. ? ad4mat.com | ? @ad4mat