Vor 6 Tagen • 19 Min.

In this episode I talk with Winona Bak, Senior Marketing Manager for Affiliate & Partnerships at KUPONA GmbH in Berlin, freshly nominated for the Top 50 Voices at the European Affiliate Awards 2026, about scaling affiliate programs across Europe. She shares her insights on: ✅ Her path from junior online marketer to leading international affiliate strategy ✅ What it takes to scale an advertiser into new markets: trust-building, culture and currency differences ✅ Why patience and honesty beat "blind copy-paste" strategies abroad ✅ Her Top 50 nomination and what it means to her ? Winona Bak on LinkedIn: https://www.linkedin.com/in/winona-bak-b95008209/ ? KUPONA GmbH: https://www.linkedin.com/company/kupona/