Heute • 18 Min.

Episode 26 – Out of the Comfort Zone, Into Cashback with Elisa Procaccini, Account & Portal Manager at mycashbacks Elisa joined mycashbacks in May 2025 and today looks after cashback campaigns and affiliate partnerships across the Italian, Spanish and DACH markets. With host Hannah Schweitzer she talks about her unusual path into affiliate marketing, what leaving the comfort zone taught her, and how cashback portals plan for the biggest shopping week of the year. Chapters: 00:00 Intro 00:44 Welcome & Quick Questions 02:35 From Customer Experience to Cashback 04:09 Leaving the Comfort Zone 05:35 Cashback in Germany, Italy & Spain 08:40 Black Week Planning 10:20 What Makes a Campaign Work 11:40 Partnerships, Myths & Standing Out 14:37 Outlook & Final Advice Guest: Elisa Procaccini – https://www.linkedin.com/in/elisaprocaccini/ Host: Hannah Schweitzer Affiliate Dialogues by ad4mat