22.11.2018 • 15 Min.

Social media has an ever increasing influence on where we go on holiday and what we do when we get there. BBC journalist Jordan Dunbar tells us the story of a small country road in Northern Ireland that became a tourist hotspot overnight after featuring on Game of Thrones. We also hear from author and Radio 4 presenter Timandra Harkness on Vienna’s new marketing campaign that encourages tourists to ditch the hashtag. Producers: Duncan Barber and Lucy Hancock Editor: John Shields