Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures
Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures

Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures

BRANDED WOR(L)DS

15.06.2025 • 42 Min.

Joel Strömberg is Partner and Deputy CEO of the Swedish corporate fashion brand Berkeley. While usually leading operations from Gothenburg, he’s currently on a business trip in New York – right in the heart of one of the world’s most influential fashion and branding capitals. In this episode of Branded Wor(l)ds, we explore the global transformation of corporate fashion, the cultural dynamics behind branded apparel, and why what we wear at work says more about our brand than ever before.