Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed
Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

BRANDED WOR(L)DS

03.08.2025 • 25 Min.

Today’s episode is one of those “damn, we did that” stories. We’re joined by Jason Lucash who didn’t just enter the promo world — he and his team rewrote the rules. From startup to PPAI 100 in less than a year, RUPT is flipping the script on what this industry can be — bold, fast, sustainable, and unapologetically cool. Jason Lucash is here, and he's not just making noise — he and his team is shaping the future of branded merch. Let’s dive into the dialogue.