Vor 3 Tagen • 31 Min.

In this episode of Branded Words, we speak with Byron Jazani about the rapid transformation of the branded merchandise industry in the Middle East. From Dubai’s diverse, international market to the growing influence of sustainability, luxury hospitality, global events, and brand experiences, Byron shares how customer expectations are reshaping the industry. The conversation offers a clear look at how the region is moving beyond traditional gifting toward more meaningful, high-quality, and culturally relevant merchandise solutions. Watch the full episode to discover how innovation, adaptability, and sustainability are shaping the future of branded merchandise in one of the world’s most dynamic markets.