24.07.2025 • 33 Min.

It all started with a few bottles of olive oil and a dream: As a student, Floris Reurts brought fresh olive oil from Crete to the Netherlands – and soon realized he was onto something bigger.Today, Gkazas.com is a growing online brand offering pure, unblended olive oil straight from the family’s land.In this episode of Community of Trust, Floris tells Jean-Marc Noël (Trusted Shops) how he built the business: by focusing on origin, transparency, and honest storytelling.In a market full of misleading claims, Gkazas stands out by building trust – not just through words, but with real quality and the Trusted Shops Trustmark.What can others learn from Floris?· How to validate product-market fit before scaling· Why storytelling must be strategic and consistent· And how to earn consumer trust in a skeptical marketListen now and get inspired by a founder who leads with heart, purpose – and Meraki.