Export Strategy & A Healthy Dose of Intercultural Communication with Kathryn Read #145
Export Strategy & A Healthy Dose of Intercultural Communication with Kathryn Read #145

Export Strategy & A Healthy Dose of Intercultural Communication with Kathryn Read #145

Experts! Speak English! - How to talk your way into an international career without the bullxxit

05.01.2023 • 31 Min.

Export as a growth or diversification strategy makes sense, but despite the financial benefits, it is rarely implemented with enough planning in terms of communication and intercultural awareness. Kathryn Read shares some amusing insights from her experience in export in a way that is informative and inspiring