Episode 24: Passion or Profit? Inside Football's Billion-Dollar Machine
From Campus to Cyber: German UDS in Focus
22.07.2026 • 37 Min.
Prof. Dr. Mike Friedrichsen talks with Hendrik Schiphorst, Managing Director of SPORTFIVE Germany, about the digital transformation of football — from fan data and OTT streaming to sponsorship, the 2026 World Cup, and what social responsibility means in a billion-dollar industry. A conversation about where passion ends and profit begins, and what universities like German UDS can contribute to this shift