GE dials up volume on media ventures
GE dials up volume on media ventures

GE dials up volume on media ventures

FT News in Focus


02.10.2015 • 2 Min.

From General Electric Theater to Bill Nye-hosted Vine clips, the industrial conglomerate has created science-inspired content as an advertising vehicle over the decades. Media and marketing correspondent Shannon Bond explores the company's varied media ventures, including its newest partnership with podcast network Panoply.Music: "Backed Vibes" by Kevin MacLeod. Other clips courtesy of General Electric. Hosted on Acast. See acast.com/privacy for more information.