Powered by Deezer
Influencing Buying Behavior and Decision-Making of Private Consumers
Dipl.-Kaufm. (FH) A. Lämmle
Audiobook • 00:46:34 • November 2025
The audiobook entitled "Targeted Influence on Buying Behaviour and Purchasing Decisions of Private Consumers" is based on the book with the same title and briefly deals with: 1. Findings of basic research on the decision-making behaviour of private consumers 2. Findings of retail research on the decision-making behaviour of private consumers 3. Methods and techniques for the targeted influence of buying behaviour and purchasing decisions of private consumers. Enjoyable and insightful time with a delightful AI-Voice. Yours sincerley Arthur Lämmle