How Karl Lagerfeld x Paris Hilton achieved a 123% sales uplift
Inside Fashion Marketing by Zalando Marketing Services
12.03.2026 • 21 Min.
What happens when a heritage brand meets a cultural phenomenon?
How Karl Lagerfeld x Paris Hilton achieved a 123% sales uplift
Inside Fashion Marketing by Zalando Marketing Services
12.03.2026 • 21 Min.
What happens when a heritage brand meets a cultural phenomenon?