Kiri Masters on what’s next in retail media: US vs. Europe & the 2026 edge
Kiri Masters on what’s next in retail media: US vs. Europe & the 2026 edge

Kiri Masters on what’s next in retail media: US vs. Europe & the 2026 edge

Inside Fashion Marketing by Zalando Marketing Services

18.12.2025 • 26 Min.

Tune in to our last episode of the 2025 season to hear Kiri Masters - retail media industry expert, columnist, and podcast host of "The Retail Media Breakfast Club" - discuss all things retail media with us. Heike and Kiri talk about what has changed in the past year in the retail media sphere, what we might see coming in 2026, and differences between the US and Europe.