Chances in Future Sales: Electrification, Digitization & Customer Expectations | Berylls Podcast
11.12.2025•11:28
In this episode of the Berylls by AlixPartners podcast we talk about how automotive marketing and sales are evolving: How to navigate growing electrification und digitalization and shifting customer expectations. (00:00) Intro and Guests: Arthur Kipferler, Partner & Managing Director; Jonas Wagner, Partner & Managing Director (01:10) What word describes best the state of automotive sales? (01:42) Dealers are here to stay! (03:13) The importance of personal and direct consumer contact (03:42) The possible impact of AI for sales and marketing (05:09) Barriers for growing shares of electric vehicles (BEV) (06:46) Vehicle lifetime as a chance for higher OEM profits (08:06) Needed structural chance within OEMs setup to match market needs (09:45) Refocusing as a chance for automotives future sales and marketing (10:45) Outro Visit or Berylls.com Website for further infos and reading: https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/ https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/ https://www.berylls.com/bev-sales-unlocking-private-demand/ https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/ https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/