Leading PreSales | The Solution Engineering Leadership Show
Leading PreSales | The Solution Engineering Leadership Show

Leading PreSales | The Solution Engineering Leadership Show

Jan-Erik Jank & Tim Brömme


Podcast

Two voices. Two perspectives. One goal: making you a better PreSales leader. Leading PreSales is a weekly podcast where Nate Hargrove and Ava Vasquez break down the real challenges of solution engineering leadership — in five minutes or less. Nate brings 12 years of SE leadership experience from enterprise SaaS. He's the pragmatist who's seen it all, led through reorgs and acquisitions, and knows what actually works at scale. Ava brings the builder's perspective — five years of leadership in high-growth Scale-Ups, where she built an SE team from zero to twelve and went from Series B to IPO. She challenges conventional thinking with modern frameworks and a coaching-first mindset. Each episode: one topic, one honest conversation, one practical move you can use the same week. Topics include 1:1 coaching, discovery skills, demo strategy, pipeline management, hiring, retention, and everything else that keeps SE leaders up at night. ⚠️ Full transparency: The voices and characters in this podcast are fictional. The content, frameworks, and experiences are based on real-life SE leadership — informed by years of working with 350+ Solution Engineers across companies like Salesforce, HubSpot, Zscaler, and more. The conversations are scripted by humans, performed by AI. Produced by SE Rockstars (PreSales Unleashed GmbH) — the team behind the Trusted Advisor Academy, founded by Tim Brömme & Jan-Erik Jank. More at https://serockstars.com

Alle Folgen

  • Translate the Strategy Before Your Team Asks Why [46]

    Heute6:00

    Nate argues that corporate strategy is written so abstractly that most SEs never connect it to their week — and the first-line SE leader is the only person who can translate it. Ava pushes on whether a three-hour kickoff discussion survives when the strategy itself is mush.

  • Thirty Seconds That Sells [45]

    Vor 5 Tagen6:13

    The highest-leverage thing one team built all year, for almost nothing: thirty-second customer stories, AI-distilled and memorized. Craft and machine in one move.

  • Follow the Breadcrumbs [44]

    29.07.20265:46

    A lovely discovery call that produced zero numbers. Customers scatter breadcrumbs — 'slow', 'error-prone' — and the whole skill is following them to a figure.

  • Feature, Capability, Outcome, Metric [43]

    27.07.20266:11

    Your SEs are great at explaining what a feature does and terrible at answering 'so what?' A simple four-word tool that drags a team out of feature-dumping.

  • If This Were Your Business [42]

    24.07.20265:53

    Nate once fixed a team's morale with a finance lecture. Why business acumen is the top future skill — and the one we're collectively worst at.

  • The Vertical You Can't Fake [41]

    22.07.20265:40

    Same product, four industries, and a customer who smells a tourist in one question. Is vertical expertise something you hire, or something AI can now fake?