Vor 4 Tagen • 39 Min.

What does it take to build a brand that truly stands out – courage, creativity, or the culture behind it? In this episode of the LEITWOLF® Podcast, Stefan speaks with Eliah Werner, Vice President Brand at SIXT. Eliah started his career at Procter & Gamble, worked on brands such as Oral-B and Pampers, and now leads the evolution of one of Germany’s boldest and most iconic brands. Together, they explore why strong brands are never just built through great campaigns, but through a culture that enables courage, creativity, ownership, and speed. Eliah shares how SIXT defines its brand through three simple principles: bold, fun, and premium. He explains why every brand touchpoint either strengthens or weakens the brand, why the first three seconds matter more than ever in digital communication, and how AI is already transforming the way ideas are created, activated, and scaled. But this conversation is not only about brand leadership. It is also about people leadership. Stefan and Eliah talk about honesty, emotional intelligence, feedback, trust, and the importance of giving young talents more freedom and responsibility. Eliah shares why leadership means creating space for others to grow – and why the best ideas often come from the team, not from the top. A conversation about bold brands, human leadership, AI-powered creativity, and the courage to stand out without losing who you are. ––– Mehr von Eliah Werner // LINKEDIN: https://www.linkedin.com/in/eliah-werner/ ––– Do you like the LEITWOLF® Leadership podcast? Then please rate it with a star rating and review it on iTunes or/and Spotify. This will help us to further improve this LEITWOLF® podcast and make it more visible. ––– Book your access to the LEITWOLF® Academy NOW: https://stefan-homeister-leadership.com/link/leitwolf-academy-en Would you like solid tips or support on how to implement good leadership in your company? Then please get in touch with Stefan via mail: contact@homeister-leadership.com Or arrange a free phone call here: https://stefan-homeister-leadership.com/link/calendly-en // LINKEDIN: https://stefan-homeister-leadership.com/link/linkedin // WEBSITE: https://stefan-homeister-leadership.com ® 2017 STEFAN HOMEISTER LEITWOLF® ALL RIGHTS RESERVE ___ LEITWOLF Podcast, Leadership, Management, Stefan Homeister, Podcast, Business Leadership, Successful Leadership, Organizational Management, Leadership Skills, Leadership Development, Team Management, Self-leadership, Leadership Coaching, Leadership Training, Career Development, Leadership Personality, Success Strategies, Organizational Culture, Motivation and Leadership, Leadership Tips, Leadership Insights, Change Management, Visionary Leadership, Leadership Interviews, Successful Managers, Entrepreneurial Tips, Leadership Best Practices, Leadership Perspectives, Business Coaching