Vor 6 Tagen • 23 Min.

? Talking about the strategy behind T-Mobile US's disruptive uncarrier approach, lessons learned from the Unitymedia brand relaunch and internal change management, the future of the telco industry and best practices for brands building personalized, relevant customer experiences in the age of AI. Host und Speaker: Nadine Banyat Dinah Hohlfeld | Founder, Managing Owner & Brand Consultant MARKENFELD | NADINE HOHLFELD Gast: Susanne Schluckebier (Former CMO T-Mobile, Co-Founder mermaid & broccoli) Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization