🔥 27 | ON EMPOWERING THE ELECTRIC VEHICLE REVOLUTION with CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)
🔥 27 | ON EMPOWERING THE ELECTRIC VEHICLE REVOLUTION with CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)

🔥 27 | ON EMPOWERING THE ELECTRIC VEHICLE REVOLUTION with CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)

MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION


02.05.2024 • 32 Min.

? Talking about Nio's vision not only to empower the electric vehicle revolution, but also a joyful lifestyle for all, the challenges for an Asian brand to compete in the German market and how the co-creation with Tech Giants such as Google, Microsoft, Apple & Co. looks like. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠). ⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy