🔥 43 | ON DISRUPTING BELOW THE LINE MARKETING with JOCHEN SAUER (HEAD OF STRATEGY AT 480HZ/DDB/OMNICOM)
🔥 43 | ON DISRUPTING BELOW THE LINE MARKETING with JOCHEN SAUER (HEAD OF STRATEGY AT 480HZ/DDB/OMNICOM)

🔥 43 | ON DISRUPTING BELOW THE LINE MARKETING with JOCHEN SAUER (HEAD OF STRATEGY AT 480HZ/DDB/OMNICOM)

MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

27.10.2024 • 29 Min.

? Talking about acting "below the line, but above the standards", what role new technologies such as AR, VR, XR and multisensory play within the field of BTL and what this means for agencies in these times of disruption. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠). ⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy