🔥 38 | ON HYPER-TARGETING PRODUCT SAMPLING with MAGALI KIRSCH (HEAD OF PARTNERSHIPS & DIRECTOR DACH AT SOPOST)
🔥 38 | ON HYPER-TARGETING PRODUCT SAMPLING with MAGALI KIRSCH (HEAD OF PARTNERSHIPS & DIRECTOR DACH AT SOPOST)

🔥 38 | ON HYPER-TARGETING PRODUCT SAMPLING with MAGALI KIRSCH (HEAD OF PARTNERSHIPS & DIRECTOR DACH AT SOPOST)

MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

16.09.2024 • 37 Min.

? Talking about hyper-targeting, the potential behind product sampling and the main challenges brands face in addressing an increasing cultural fragmentation in beauty, cosmetics and lifestyle. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠). ⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy