03.05.2026 • 1 Min.

The Yellow Stage in Hall A3 impresses with its technical setup: a 100-square-meter LED screen and a state-of-the-art lighting and sound system ensure that content related to creative campaigns, design, and the creator economy is showcased to its fullest potential. In terms of programming, the stage offers a wealth of expert knowledge, ranging from Lara Sophie Bothur’s journey to becoming a tech influencer to deep dives into AI search and e-commerce success strategies using Google AI.