21.01.2026 • 24 Min.

In this episode of the Online Business By Design podcast, host Ivana Ivanek explores the real reasons behind why people avoid creating content on social media and building a digital business card and personal brand. Ivana dispels the myth that fear of sales is the primary reason and introduces four main layers of fear and self-sabotage that she has identified through recent conversations. She provides strategies for overcoming these barriers.