24.06.2026 • 38 Min.

Host Ivana Ivanek welcomes Robin J. Emdon to the Online Business by Design podcast to unpack chronic procrastination and how it quietly blocks progress, growth, and energy, especially for entrepreneurs building an online business and personal brand. Robin shares how he recognized his own long-term procrastination after taking 10 years to finish a part-time degree, then connected it to costs across health, finances, relationships, and career. He explains procrastination as an “inside job,” driven by survival wiring (limbic system) overriding rational planning (prefrontal cortex), and describes three “ingredients” for productivity. They discuss practical momentum-building through understanding energy patterns, using a toolbox of strategies, and relying on external accountability—particularly for solopreneurs without a boss—to stay consistent on long-term projects and a personal life vision. Grab your favourite note taking device and get inspired.