15.11.2022 • 11 Min.

Social media platform BeReal, Generation Z and authenticity Colin spoke with Kees Elands, founder of TrendsActive, about the social media platform BeReal. It's our first episode in English, for which Colin chose a topic from Weekly to discuss with the trend expert. In Kees' opinion, BeReal is a counter reaction to the other social media platforms. What can they learn from each other? Colin and Kees discuss whether BeReal is hype or a trend and how the platform came to be. They also discuss authenticity and the characteristics of Generation Z, which is looking for a more authentic image of itself. This fact is also an important insight for brands. This is part 1 of the special edition of BrandTrust Talks. The next part is about imperfection.