In this episode of the Online Business by Design podcast, Ivana Ivanek welcomes Kristi, an expert in building sustainable businesses. Kristi shares her journey as a business coach, shaped by a unique upbringing and a strong philosophy of life without rules. She emphasizes the importance of being intentional in creating a business that supports one's version of a wealthy life. Kristi discusses overcoming social pressures, the mindset shifts required to embrace failure as growth, and the duality of being content with the present while striving for more. She also delves into client retention strategies, ensuring unique and transformative client experiences to maintain steady business growth. Throughout the conversation, Kristi provides actionable insights and reflects on the balance between personal fulfillment and professional success. This episode is a must-listen for those looking to build a personal brand and achieve a sustainable, fulfilling business.