21.10.2019 • 58 Min.

Anne's reading recommendations: Must have -UX Maturity Model: https://www.nngroup.com/articles/ux-maturity-stages-1-4/ Nice to have - The role of a user researcher: https://medium.com/@stonecrops/the-researchers-journey-leveling-up-as-a-user-researcher-a85cd35b53f5 Research Ops community: https://researchops.github.io/www// Dovetail, my research repository: https://dovetailapp.com/ Our episode today: Introduction to the episode and AnneIntroduction to the role of UX researchWhat exactly that isWhy even have one, and not just incorporate research into your roleHow is it different than doing research as part of another role (designer, product manager...)The motivation for doing itHow does it look like in the day to dayFor AnneFor othersUX Maturity / How to live a user-centered approach in any organization The UX Maturity Model“User-centered” is a buzzword your organization uses? The time or an honest self-assessment.As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research. (NN Group, Nasdaq)E.g. scope, purpose, staffingCultural topic but also needs a monetary investmentCreating awareness and exposure hoursExperience precedes essence - you’ve got to get out there!“Evangelizing” takes time, building relationshipsIn the end, you just have to do it and grow into it UXR dashboard: # people participated, # days since the last contact, % of a team conducting research within last 3 monthsThe team has its own insights = most beautiful moments for meProcesses & scalingEverybody owns user research.Empowering teamsReOpsMaking data actionable:Maybe not everybody’s a designer - but everybody contributes to the customer experience.Tailored to organizational needs, lean & jtbd vs scientificResearch repositoriesJourney maps and OKRsEducated decisionsSometimes there is no right or wrong decision - but it’s always wrong to make an uneducated decision. https://www.nngroup.com/articles/ux-maturity-stages-1-4/ https://uxdesign.cc/the-organizations-design-research-maturity-model-b631471c007c#.kc3ubuh91