The art of persuasive storytelling | Kelly D. Parker
The art of persuasive storytelling | Kelly D. Parker

The art of persuasive storytelling | Kelly D. Parker

TED Talks Daily


23.04.2024 • 12 Min.

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. Hosted on Acast. See acast.com/privacy for more information.