09.09.2025 • 15 Min.

How does the digital future feel inside a BMW? In this second episode of Inside Neue Klasse, Nicki Shields sits down with David Leister, BMW User Interface Design Lead, to uncover the story behind the BMW Panoramic iDrive — a new interaction experience designed to bring clarity, personalisation, and seamless integration into every drive. From early sketches to human-centric digital systems, this conversation explores how the Neue Klasse interior is built entirely around the driver and their digital lifestyle. The episode ends with a challenge that puts intuitive thinking to the test. Tune in to see how interaction in the Neue Klasse becomes second nature. (00:00) Introduction (03:11) What superpower would David’s dream car have? (03:46) What makes the BMW Panoramic iDrive seamless? (12:07) Challenge: Nicki vs. David (14:00) Outro Find out more about our host Nicki Shields