11.05.2026 • 50 Min.

What happens when your best customer isn't a human, but an algorithm? In this episode, Manuela Fritzl (Head of Consulting) and Daniel Reicher (Customer Director) explore the monumental shift from human-centric web design to machine-to-machine commerce. As Gartner predicts $15 trillion in B2B spend will be agent-mediated by 2028, the stakes for businesses have never been higher. We move beyond the hype to discuss: The "Back Door" Metaphor: Why ignoring agentic commerce is like locking your warehouse and turning off the lights. - GEO vs. SEO: Why you need Generative Engine Optimization to stay visible in an AI-first world. - B2B vs. B2C: How agents shift from simple curation in consumer markets to high-stakes negotiation in manufacturing. - The Future of Loyalty: Can a robot "love" your brand, or is data the only thing that matters? Stop treating AI as a side project and start preparing for the era of the machine customer.