14.12.2025 • 16 Min.

The activities of the 180 SAP partners in Bremen at the congress of the DSAG user association with over 5,000 participants were strikingly different from Viva Technology, an IT and AI event in Paris in the early summer of 2025. While the SAP community in German-speaking countries is still struggling with digital transformation and S/4 conversion, with the focus on topics such as monitoring, automation, IT platforms and data management, visitors to Paris were able to admire numerous operationally functioning AI applications from the global IT community and its customers. Even former SAP CEO Jim Hagemann Snabe was on the keynote stage in Paris as Chairman of the Supervisory Board of Siemens - there was no sign of SAP among the 180,000 participants. Is SAP once again missing out on a major IT trend?