Gestern • 15 Min.

What if your $25 book is sitting on top of a million-dollar idea? Kristen White began her career as a television news reporter, interviewing thousands of people and learning to find the story beneath the story. She later sold her first book, Mystic in a Minivan, to a Hollywood production company, produced a documentary now streaming on Amazon Prime, and created a wellness television series featuring New York Times bestselling authors. Today, through Business Beyond Your Book™, she helps authors see their books as the beginning of something much larger: keynotes, TEDx talks, courses, communities, media platforms, and whole new careers. In this conversation, we explore Fingerprint Expertise, the unique mix of experience, perspective, and lived wisdom that no one else can copy. Kristen shares how her path as a journalist and a trained shaman shapes the way she helps people discover what they are meant to be known for. We also look at why being generic is becoming expensive in the age of AI, and whether your soul might already have a business plan waiting for you. If you have ever wondered whether the detours of your life were random... this episode may show you they were raw material all along. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.