10.06.2026 • 20 Min.

66% of technology projects fail. And of those that do launch, 70% never deliver what was promised. After two decades of implementing systems for over 500 organizations, Dustin Domerese knows exactly why — and it has very little to do with the software. In this episode, Dustin breaks down the real reasons digital transformation goes wrong, introduces his SPEAR framework for strategic technology decisions, and explains why AI will only ever automate your dysfunction if the foundation isn't right first. What you'll take away: Why technology projects are people problems, not software problems The SPEAR method: how to know if your organization is actually ready for AI Why living in 90-day cycles changes everything What C-suite leaders get wrong — and what your team needs from you instead Dustin is Managing Partner and Microsoft Principal Architect at Dynamic Consultants Group, and author of Last Chance to Launch.