01.09.2026 • 16 Min.

A family sits down and agrees that dinner is a phone-free time. Two weeks later, someone breaks the agreement. Tune in to hear what happens and why it matters for your team culture. Every team has norms, whether anyone discussed them or not. They form out of what people do and what nobody stops. This episode is about two practices that I consider foundational for building a good team culture. The first is a workshop you can run with your team to define your norms deliberately. I walk through how to run it and how to turn statements like "we respect each other" into behaviours your team can really live by. The second practice is consistency. It's about what you do, and what you let pass. Edgar Schein named six leadership actions that carry the most weight for a culture, and I show why building consistency around them matters for how you lead. I also look at why leading culture deliberately matters even more with AI.