What is the secret of reinventing organizations, Alexander Lorbeer?
What is the secret of reinventing organizations, Alexander Lorbeer?

What is the secret of reinventing organizations, Alexander Lorbeer?

The Optimist – Conversations with the leaders and industries shaping Europe’s digital future

30.06.2025 • 31 Min.

Most “transformation” efforts flop – ada’s CEO Alexander Lorbeer explains why, what to do instead, and how AI might lead teams, but can’t replace your gut (yet).