21.11.2024 • 54 Min.

In the debut episode of the Partner Marketing Podcast, Kevin Edwards, founder of the Affiliate and Partner Marketing Association (APMA), shares his journey from leading roles in affiliate marketing to establishing a dedicated trade association for the UK affiliate industry. Kevin discusses the motivation behind APMA’s creation, emphasizing the importance of collaboration, representation, and collective problem-solving for brands, publishers, and networks. He highlights APMA’s rapid growth, its comprehensive roadmap, and its role in addressing challenges and opportunities in affiliate marketing.