09.01.2025 • 43 Min.

In this episode of the Partner Marketing Podcast, Rob Berrisford, founder of Affiliate.ai, shares his expertise on the integration of artificial intelligence (AI) into the partner marketing landscape. While AI is revolutionizing numerous industries, its application in partner marketing remains nascent. Rob explores why AI adoption has been limited so far, emphasizing experimentation by major networks and startups. However, he notes that widespread, practical use cases are still emerging. The discussion sheds light on the potential of AI to transform efficiencies, enhance insights, and drive growth across brands, publishers, and networks.