20.02.2025 • 46 Min.

In this episode of the Partner Marketing Podcast, we welcome Helen Southgate, Chief Strategy Officer at Acceleration Partners, to discuss the evolving landscape of partner marketing. With over 20 years of industry experience, Helen shares insights into how brands can successfully navigate global partner marketing strategies, the importance of local expertise, and how Acceleration Partners has built a truly global, remote-first agency. She highlights the challenges and opportunities of managing multi-market partnerships and the key factors that drive success in an increasingly complex ecosystem.