13.11.2025 • 52 Min.

When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years. In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand.