23 - This Changes Affiliate Marketing: The APMC Study with André Koegler

09.07.2026•0:01

In this episode I'm talking with André Koegler, Chair of the APMC and Strategic Partnerships Lead at impact.com, about the first ever published comprehensive market study for affiliate and partner marketing in Germany, and what the numbers really mean. He shares his insights on: ✅ Why 1 in 4 online sales in Germany involves affiliate marketing ✅ Why last-click attribution only shows half the real impact ✅ Which industries are already winning, and which ones are leaving money on the table ✅ What every brand needs to know about partner programs right now ? André Koegler on LinkedIn: https://www.linkedin.com/in/andre-koegler/ ? APMC Market Study: https://www.apmc.online/marktzahlen/ ? Book: https://andre-koegler.de/partner-renaissance/ Originally recorded in German, English version synchronized with ElevenLabs. Affiliate Dialogues is powered by ad4mat.

23 - Das verändert Affiliate Marketing: Die APMC Studie mit André Koegler

09.07.2026•0:01

In dieser Episode spreche ich mit André Koegler, Chair des APMC und Strategic Partnerships Lead bei impact.com, über die erste jemals veröffentlichte konsolidierte Marktzahlenerhebung für Affiliate und Partner Marketing in Deutschland, und was die Zahlen wirklich bedeuten. Er teilt seine Insights zu: ✅ Warum jeder vierte Online-Sale in Deutschland Affiliate Marketing involviert ✅ Warum Last-Click Attribution nur die Hälfte des realen Impacts zeigt ✅ Welche Branchen bereits gewinnen, und welche Geld liegen lassen ✅ Was jede Brand jetzt über Partnerprogramme wissen muss ? André Koegler auf LinkedIn: https://www.linkedin.com/in/andre-koegler/ ? APMC Marktzahlen: https://www.apmc.online/marktzahlen/ ? Buch: https://andre-koegler.de/partner-renaissance/ ?? This episode is also available in English. Affiliate Dialogues is powered by ad4mat.

22 - Content Is Taking Over Affiliate Marketing with Marshall Nyman

29.05.2026•0:01

Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like. He shares his insights on: ✅ How content is becoming the new performance layer ✅ What early-stage D2C brands consistently get wrong about affiliate ✅ The shift from distribution channel to full media business ✅ How LLMs and AI are already reshaping how coupons get discovered ? Connect with Marshall Nyman on LinkedIn: https://www.linkedin.com/in/marshalljnyman/ ? LinkedIn NYMO & Co.:https://www.linkedin.com/company/nymo-co/ ? Website NYMO & Co.: https://nymo.co/ Affiliate Dialogues is powered by ad4mat.

21 - Awin on the Future of Affiliate Marketing with Tim Lomborg

30.04.2026•23:14

Is affiliate marketing still growing? The numbers say yes, but what's really driving it? Join me as I sit down with Tim Lomborg, Regional Managing Director of Awin, one of the world's largest affiliate networks, to unpack what the future of affiliate marketing in Europe really looks like. He shares his insights on: ✅ The future of affiliate marketing in Europe ✅ DACH vs. Nordics vs. Southern Europe: where the biggest differences are ✅ The impact of AI on the industry ✅ Why affiliate spend keeps growing ✅ The importance of trust, relationships, and a great service in affiliate marketing ? Connect with Tim Lomborg on LinkedIn: https://www.linkedin.com/in/lomborg/ ? LinkedIn Awin: https://www.linkedin.com/company/awin-global/ ? Website Awin: https://www.awin.com/ Affiliate Dialogues is powered by ad4mat.

20 - The Event That Runs the Affiliate World: Affiliate Summit with James Tappenden

19.03.2026•0:01

What happens in Las Vegas, stays in Las Vegas… or maybe not?! Join me as I sit down with James Tappenden, Event Director of Affiliate Summit - the world's largest affiliate marketing conference, to unpack what really goes on behind the scenes. He shares what it actually takes to plan and run an event for 7,000+ people, including: ✅ The biggest themes at Affiliate Summit Las Vegas 2026 ✅ How the industry is shifting from "does affiliate work?" to "how do we get the best out of it?" ✅ What James and his team change after every single event ✅ Why transparency and genuine connections are still the #1 key to success in affiliate marketing ? Connect with James Tappenden on LinkedIn:https://www.linkedin.com/in/james--tappenden/ ? LinkedIn Affiliate Summit: https://www.linkedin.com/company/affiliate-summit/ ? Website Affiliate Summit: https://www.affiliatesummit.com/ Affiliate Dialogues is powered by ad4mat.

19 - From Hollywood Stunt Man to Authentic Commerce with Waldemar Müller

26.02.2026•25:27

In my next episode, Waldemar Müller, Co-founder and Managing Director of authentic commerce, shares his journey from parkour world champion to social media entrepreneur and why authentic affiliate partnerships are the future of creator monetization. In this episode, we talk about: ✅ How parkour shaped his entrepreneurial mindset and risk-taking approach ✅ Why every creator, even with 300 followers - can start monetizing from day one ✅ How authentic commerce connects creators and brands through genuine affiliate partnerships ✅ Why small, loyal communities often outperform large influencer audiences in affiliate marketing ? Connect with Waldemar Müller: https://www.linkedin.com/in/waldi-m%C3%BCller/ ? authentic commerce: https://www.authentic-commerce.com/ ? Affiliate Dialogues is powered by ad4mat ? ad4mat.com | ? @ad4mat