25 - Scaling Affiliate Programs Globally with Winona Bak

Vor 6 Tagen•19:50

In this episode I talk with Winona Bak, Senior Marketing Manager for Affiliate & Partnerships at KUPONA GmbH in Berlin, freshly nominated for the Top 50 Voices at the European Affiliate Awards 2026, about scaling affiliate programs across Europe. She shares her insights on: ✅ Her path from junior online marketer to leading international affiliate strategy ✅ What it takes to scale an advertiser into new markets: trust-building, culture and currency differences ✅ Why patience and honesty beat "blind copy-paste" strategies abroad ✅ Her Top 50 nomination and what it means to her ? Winona Bak on LinkedIn: https://www.linkedin.com/in/winona-bak-b95008209/ ? KUPONA GmbH: https://www.linkedin.com/company/kupona/

24 - Affiliate Marketing at Day, Techno at Night with Javier Gomez Hernando

11.08.2026•20:15

In this episode I talk with Javier Gomez, COO at New Mall Media and social media manager for DJ Sound España, about affiliate and performance marketing across Europe and Latin America. He shares his insights on: ✅ Why Madrid has become Europe's biggest gateway to Latin America ✅ Why some Latin American affiliate markets are now moving faster than Europe ✅ How he balances a COO role with being a social media manager for a techno festival brand ? Javier Gomez on LinkedIn: https://www.linkedin.com/in/javiergomezhernando/?locale=en ? New Mall Media: https://newmallmedia.com/ Affiliate Dialogues is powered by ad4mat.

23 - This Changes Affiliate Marketing: The APMC Study with André Koegler

09.07.2026•0:01

In this episode I'm talking with André Koegler, Chair of the APMC and Strategic Partnerships Lead at impact.com, about the first ever published comprehensive market study for affiliate and partner marketing in Germany, and what the numbers really mean. He shares his insights on: ✅ Why 1 in 4 online sales in Germany involves affiliate marketing ✅ Why last-click attribution only shows half the real impact ✅ Which industries are already winning, and which ones are leaving money on the table ✅ What every brand needs to know about partner programs right now ? André Koegler on LinkedIn: https://www.linkedin.com/in/andre-koegler/ ? APMC Market Study: https://www.apmc.online/marktzahlen/ ? Book: https://andre-koegler.de/partner-renaissance/ Originally recorded in German, English version synchronized with ElevenLabs. Affiliate Dialogues is powered by ad4mat.

23 - Das verändert Affiliate Marketing: Die APMC Studie mit André Koegler

09.07.2026•0:01

In dieser Episode spreche ich mit André Koegler, Chair des APMC und Strategic Partnerships Lead bei impact.com, über die erste jemals veröffentlichte konsolidierte Marktzahlenerhebung für Affiliate und Partner Marketing in Deutschland, und was die Zahlen wirklich bedeuten. Er teilt seine Insights zu: ✅ Warum jeder vierte Online-Sale in Deutschland Affiliate Marketing involviert ✅ Warum Last-Click Attribution nur die Hälfte des realen Impacts zeigt ✅ Welche Branchen bereits gewinnen, und welche Geld liegen lassen ✅ Was jede Brand jetzt über Partnerprogramme wissen muss ? André Koegler auf LinkedIn: https://www.linkedin.com/in/andre-koegler/ ? APMC Marktzahlen: https://www.apmc.online/marktzahlen/ ? Buch: https://andre-koegler.de/partner-renaissance/ ?? This episode is also available in English. Affiliate Dialogues is powered by ad4mat.

22 - Content Is Taking Over Affiliate Marketing with Marshall Nyman

29.05.2026•0:01

Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like. He shares his insights on: ✅ How content is becoming the new performance layer ✅ What early-stage D2C brands consistently get wrong about affiliate ✅ The shift from distribution channel to full media business ✅ How LLMs and AI are already reshaping how coupons get discovered ? Connect with Marshall Nyman on LinkedIn: https://www.linkedin.com/in/marshalljnyman/ ? LinkedIn NYMO & Co.:https://www.linkedin.com/company/nymo-co/ ? Website NYMO & Co.: https://nymo.co/ Affiliate Dialogues is powered by ad4mat.

21 - Awin on the Future of Affiliate Marketing with Tim Lomborg

30.04.2026•23:14

Is affiliate marketing still growing? The numbers say yes, but what's really driving it? Join me as I sit down with Tim Lomborg, Regional Managing Director of Awin, one of the world's largest affiliate networks, to unpack what the future of affiliate marketing in Europe really looks like. He shares his insights on: ✅ The future of affiliate marketing in Europe ✅ DACH vs. Nordics vs. Southern Europe: where the biggest differences are ✅ The impact of AI on the industry ✅ Why affiliate spend keeps growing ✅ The importance of trust, relationships, and a great service in affiliate marketing ? Connect with Tim Lomborg on LinkedIn: https://www.linkedin.com/in/lomborg/ ? LinkedIn Awin: https://www.linkedin.com/company/awin-global/ ? Website Awin: https://www.awin.com/ Affiliate Dialogues is powered by ad4mat.