The Partner Marketing Podcast
Tradedoubler, Matthias Stadelmeyer
Podcast
The marketing world doesn’t stand still - and neither do the people shaping it. The Partner Marketing Podcast is where digital pioneers, fearless founders, and creative minds share how they’re transforming the industry from the inside out. Hosted by Matthias Stadelmeyer, CEO of Tradedoubler, the show brings together inspiring personalities and proven experts from across the digital landscape. Coming from the world of partner marketing, Matthias opens conversations that reach far beyond - into data, creativity, media, and technology. Each episode offers a deep dive into how bold ideas, smart partnerships, and innovative thinking are transforming digital marketing as we know it. Expect honest stories, practical learnings, and fresh inspiration from the people redefining what’s possible - and insights you can use to shape the future of marketing in your own way. If you would like to learn more about Tradedoubler, please visit our website: www.tradedoubler.com This podcast is produced by TLDR Studios.
#26 Bankruptcy, Buzz, Belief: Dunkin’s Brand Revival | with Youssef Besali
13.11.2025•52:09
When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years. In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand.
#25 How Agencies Win the Transformation Game | with Monica Diaz, Google
30.10.2025•38:26
What separates agencies that thrive from those that fade away? The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game.
#24 Honest Solar. So funktioniert ehrliche Markenführung in der Solarbranche | mit Stefan Weilandt
16.10.2025•37:47
Dear listener: This episode is available in German only – but don’t worry, you’ll find a detailed English summary on our blog: https://www.tradedoubler.com/blog Wie baut man in einer hochtechnologischen Branche Vertrauen auf – und bleibt dabei authentisch? In dieser Folge spricht Matthias mit Stefan Weilandt, Head of Marketing & Communications bei Qcells, über ehrliche Markenführung in einer der spannendsten Zukunftsbranchen: der Solarenergie.
#23 Building a Market Leader: The ShopBack Story | with Angus Muffet
02.10.2025•40:52
How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, Gus shares the pivotal moments and growth strategies that turned ShopBack into a market leader.
#22 Breaking Boundaries in Fintech & Partner Marketing | with Alex Short
18.09.2025•42:15
Discover how Alex Short is transforming affiliate marketing into fintech innovation. In this episode of The Partner Marketing Podcast, Matthias sits down with the founder and CEO of PerformID to explore how Alex is bridging digital marketing and financial services.
#21 Vom Hobby zum Millionenmarkt: Inside Spiritory | mit Janis Wilczura
04.09.2025•48:51
Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog Was als private Leidenschaft begann, hat Janis Wilczura in ein disruptives Business verwandelt: Mit Spiritory hat er die erste digitale Handelsplattform für Whisky, Premium-Spirituosen und Wein gegründet – und damit eine Branche auf den Kopf gestellt.